From Wednesday the 11th until Friday the 13th of October, members of the DDD Lab Sanne Kruikemeier, Xiaotong Chu and Annelien van Remoortere went to Manchester for a project meeting of the NORFACE Data-driven project.
On Thursday, we had a day full of project meetings. We started the day with updates from the different work packages and had a review of the delivery on the project. This turned out to be very fun as we managed to deliver on almost all of the promises made in the project proposal. Next, different members of the team presented papers they were working on. We ended the day with a very interesting keynote delivered by Chris Jones, Head of Data at the Scottish National Party. Chris focused on his experiences with working on data and analytics within the SNP, about the kind of data and analytics used by the party and the way data is used to inform decision making.
On Friday, the Data Driven Campaigning group organized a workshop on ‘Data-Driven Campaigning in a Comparative Context: Toward a 4th Era of Political Communication?’ where external researchers were invited to present their work. There were multiple sessions, including one that focused on voter perspectives on data driven campaigns, a session about multi-level data driven campaigns and a session that focused on the role of parties and platforms in data driven campaigning.
In short, it was a very interesting project meeting and workshop that gave us new insights in data driven campaigning and made us connect with researchers that work on the topic.
Want to know more about the NORFACE project? Check Twitter or the website
