On the 17th and 18th of April 2024, we organized a two-day ERC/DDD Lab Workshop at Wageningen University on Political Microtargeting, as part of our ERC-funded project “Hunting for Voters”. In this project, we study the effects of data-driven political microtargeting to identify under which conditions and to what extent they affect citizens’ attitudes, opinions and voting decisions. Since the project is almost halfway through, we gathered a diverse group of scientists passionate about understanding the impact and workings of political microtargeting. We’ve enjoyed interesting and thought-provoking keynotes of esteemed speakers, including Prof. Dr. Kate Dommett, Prof. Dr. Rachel Gibson, dr. Simon Kruschinski, dr. Mathieu Lavigne, prof. dr. Jennifer Stromer-Galley and prof. dr. Young Mie Kim. Furthermore, we had the opportunity to showcase our ongoing work within the ERC project, fostering collaboration and exchange of ideas within the scientific community. A heartfelt thanks to all who contributed to making our workshop a success. Stay tuned for updates on future events and research plans as we continue to develop and advance our research in the field of political microtargeting.
Data-Driven Democracy Lab 